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Use Posts to publish class announcements keeping students and website visitors updated about schedules, plans, activities, etc.
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- Make it clear: the day – to – day benefit
- Communicate in customers gratification
- Relate product to customers day – to – day living
What is a product? It is important to keep in mind the difference between product and brand. Your product is a generic, functions and the core purpose that such thing do. For example, an automobile is a product, and Toyota Corolla is a brand. Automobile is anything that makes human movement easy. Fine! How on earth do I need another machine to make me work? This is the aspect that stimulate the impulse needed for anybody to decide whether to go for a product or not.
Naturally speaking human being tends to actually go for what they want multiple times than worth they actually need. In your communication it is important to talk more of the instant gratification that your product will do for the prospect just immediately he/she made the purchase. A word of caution, this should not be mistaken for confusing the customer but rather convincing them. Sometimes, the level at which customers think about their need/ want is very shallow. And you, the marketer, I assume you have already done your home work in knowing your product in/out. It is important to communicate more in customers gratification and using the gratification to figure out their future core needs.
It actually takes a creative mind for you to do this. The reward is often great if and only if you can relate the product to customers day – to – day activities. For this reason, knowing your primary customer is very much important. The more you know and identify with them, the better your success.
You have probably read it several times that developing marketing campaign around product, communicate on their gratification and also relating the product to their day – to – day living is a core to marketing product. What is most important is how much do you make use of the three facts stated. Then you should consider your product, know every possible things it can be used and make it happen again.